Chemisty Deluxe Vinyl
Scope: Package design, Visual identity
Conceptualizing Chemistry
Kelly Clarkson called this not just “a divorce or breakup album [but] more of a relationship album.” I wanted to create an experience that took one through being in a relationship: channeling being together and being alone. I was inspired by microscope slides and created a translucent sleeve that transformed the cover into something new, just like chemistry, combining two images into one.
Unpackaging a relationship:
being together and alone.
Front, Back, with sleeve.
Process
Figuring out how translucent the sleeve needed to be for the perfect effect took multiple attempts.