New KSD Pamphlet


An introductory pamphlet for the New Korean School of Dallas targeted towards potential sponsors. It reflects traditional Korean aesthetics in a clean and professional manner. 

Role: main designer, English editor
Scope: Client work, Publication





The Brief


The New Korean School of Dallas is a nonprofit organization based in the Dallas-Forth Worth Metroplex area dedicated to teaching Korean in a “traditional, yet progressive way.” Reflecting their teaching philosophy, the NewKSD wanted a pamphlet that alluded to traditional Korean motifs without being overly-referential.




Alluding to traditional motifs without being overly-referential.



Selected Spreads






The Cover


When it came to the cover, NewKSD prioritized legibility and purpose. They wanted the cover to feel invitational and photography that showed their impact as a nonprofit. 


Professional, yet Friendly.




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