Defend Chinatown


GIF campaign for defending Chinatown intended for use on social media. This campaign consists of three GIFs and can be used on Instagram and various other platforms.

Scope: Motion graphics





Why This Issue?


When given the option to choose a pertinent social issue, 
my first thought went to the gentrification efforts against Chinatown. There are many grassroots organizations dedicated to protecting Chinatowns from corporate greed and I wanted to create GIFs that would aid those efforts.



Protect Chinatown from 
Corporate Greed.












Initial Sketches

A struggle that came up when ideating was coming up with catchy slogans. In the end, I decided the best course of action was to be direct and to the point.






Storyboards




Draft vs. Final







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